23 April 2022

New Coke

23 April 1985  

On this date in 1985...

In one of history’s most bone-headed buisness decisions, Coca-Cola changed its formula and released New Coke. The supposed “original formula” was back on the market in less than three months as Coke Classic.

Other Years:

  • 1861 - Arkansas state troops occupied Fort Smith on the Arkansas-Indian Territory border. 
  • 1861 - General Robert E. Lee assumed command of all state forces in Virginia.
  • 1940 –-A fire at the Rhythm Club dance hall in Natchez, Mississippi, killed 198 people.
  • 1982 - The Conch Republic was established, desiring secession of the Florida Keys from the United States of America.

Read: Why Know Southern History?

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